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05 Simple & Practical Tips To optimise Your Content Headline


Below article is composed based on the academic research done by (Bhattacharya, Good and Sardashti, 2020). Also, this is highly condensed and interpreted to keep concise and interesting.

01

Use numbers in headlines

 

This is one of the most commonly yet effectively used tactics. See above! Numbers add more authority to the headline, invoking a subtle feeling of assurance of evidence in the audience. It also adds more specificity to the headline. Specificity always provokes curiosity than vagueness. The concept of specificity can be doubled down by adding more unique/abstract numbers. For example, even though round numbers are appealing and widely used, a unique number such as 25.46% demands more attention than nice and round 25%. At the end of the day, it’s always about grabbing the attention of the audience from the get-go.

02

Provide a strong and interesting clue to the article/video

 

This is one of the most commonly yet effectively used tactics. See above! Numbers add more authority to the headline, invoking a subtle feeling of assurance of evidence in the audience. It also adds more specificity to the headline. Specificity always provokes curiosity than vagueness. The concept of specificity can be doubled down by adding more unique/abstract numbers. For example, even though round numbers are appealing and widely used, a unique number such as 25.46% demands more attention than nice and round 25%. At the end of the day, it’s always about grabbing the attention of the audience from the get-go.

03

Avoid click-baits always

 

If there’s something proven again and again on Youtube is that clickbait works! But it begs the question, what is the true intention of your work. Is it just to get some additional views by click-baiting with an out-of-the-world headline? Then what would you do for your next video/article? This diminishes the longevity of your platform and throws off the most precious aspect – loyal subscribers. Whatever your intention with the content, returning visitors are the key to success in the long run.

04

Clearness beats cleverness

 

Unless you are doing a research submission, there is no need to confuse the visitors by trying to be overly smart. A clear and concise title is always more appealing to readers who stumble upon your content than hard to understand language. However, if you already have a niche and a loyal following, then the story is different. You can use all the jargon that is specific to your subject as the followers are predisposed. They will value the uniqueness and cleverness of the title. But for most mainstream visitors, being crystal clear with the headline about what you will be discussing in the content, is paramount.

05

Sense of urgency

 

The headline should imply some sort of urgency. Also do not make the mistake of going overboard. If your content has a deadline, make sure to straight away mention it in the headline. The deadline could be anything from a promotional period to a pressing societal issue that needs immediate attention. However, as mentioned above, if there is no such content, do not add urgency to the headline for the sake of it as it will have the same effect as clickbait… Betrayal.